Brisbane, Australia & London, UK – 20 January 2026 

Bitpool, a global leader in AI-powered building and energy intelligence, has strengthened its partnership with Direct Engineering Solutions, part of Direct Global to support the launch of its new global brand and power their next chapter of intelligent energy management. 

Formerly Direct Business Group, Direct Global’s new identity reflects its growth from a UK based start-up into a trusted international consultancy. For Bitpool, the continuation of this proven and trusted partnership marks a significant expansion of its global footprint, bringing real-time energy intelligence to businesses across the UK and beyond. 

Through the partnership, Bitpool’s AI-driven platform provides the intelligence layer behind Direct Global’s energy and building services offering. This enables organisations to see, understand, and optimise energy performance in real time, across single sites or complex portfolios. 

By combining Bitpool’s real-time data, automation, and AI insights with Direct Global’s deep industry expertise, businesses can break down data silos, automate reporting, improve compliance, and make faster, more informed decisions that deliver measurable cost and carbon reductions. 

“Our mission at Bitpool is to turn energy and building data into action,” said David Blanch, CEO of Bitpool. “Expanding our partnership with Direct Global allows us to scale that mission by pairing intelligent technology with trusted expertise to help businesses move from insight to optimisation with confidence.” 

“Our evolution to Direct Global reflects the journey we’ve been on with our clients and partners,” said Chris Toze, Executive Director at Direct Global. “The challenges facing businesses today demand smarter insight, faster action, and trusted expertise. Partnering with Bitpool allows us to deliver intelligent energy solutions that scale with our clients’ ambitions.” 

In the UK, Bitpool is being delivered in partnership with Direct Global and Oakes Energy Services Ltd, combining advanced technology with local knowledge to support organisations across commercial, industrial, and multi-site environments. 

As Direct Global expands internationally — including new operations in Dubai — Bitpool’s platform will underpin a smarter, more connected approach to energy management, giving businesses real-time visibility and control wherever they operate. 

The partnership reflects Bitpool’s commitment to building an open, scalable ecosystem where intelligent technology and expert delivery work together to drive performance, sustainability, and long-term value.